June 18, 2012, Forbes.com by Todd Wilms
How do three of the world’s most recognized brands approach digital and social media? Blair Christie, CMO of Cisco; Jonathan Becher, CMO of SAP; and Ann Lewnes, SVP of Global Marketing for Adobe weigh-in on their journey leading their organizations and what surprises they had along the way. And while each company is uniquely placed in the market, they all agree – the transformation happens across their culture, with their technology, and from their audience.
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