Beware Counting That Doesn’t Count

July 15, 2012,

siriusdecisionsOne of the most memorable statements at last month’s SiriusDecisions Summit came from Jonathan Becher, CMO of SAP.

Mr. Becher said, “Not everything that can be counted counts, and not everything that counts can be counted.” By my unofficial count, his statement was repeated, retweeted and discussed more than any other one-liner from the Summit. So I wanted to dig into why this statement resonates so well with marketing leaders.

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