Enterprise Headlines and Exerpts

September 5, 2011 by Dennis Moore

Jonathan Becher — Management in Motion – My thoughts on being #SAP CMO

I look at Marketing with a strong business lens. What’s the quantifiable return on investment? How do we set priorities that support the short-term needs of the company but allow us to invest in the future? Which segments/channels/products can be improved the most by Marketing (as opposed to Sales) investments?

#SAP Names Jonathan Becher Chief Marketing Officer


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