Unplugged: SAP tech tools gave 49ers’ scouting edge

usatodayApr 29, 2013, USA Today by Mark Veverka

“At the center of the Niner’s re-invention is SAP, the Germany-based enterprise software giant that knows a thing or two about re-invention itself. The Niners are one of SAP’s initial customers of the company’s burgeoning sports business practice, which is applying three of the biggest trends in technology to sports: big data, cloud computing and mobility. CEO York “totally gets it,” says SAP co-CEO Bill McDermott.”

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