Sapphire Now 2013: What Will Define SAP This Year?

asugMay 2, 2013, ASUG News by Thomas Wailgum

“Bill and Jim’s revitalized vision for SAP was that message in 2010. HANA was 2011’s big story. SuccessFactors and cloud (and more HANA, of course) were last year’s belles of the ball. SAP CMO Jonathan Becher promises it will be no different this year, though right now he’s not telling exactly what that “new new thing” will be. “There will be some fundamental announcements around who SAP is and where we are headed,” is what Becher will say on the topic.”

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