CMO Redefined: The Digital Landscape

October 30, 2013 by EgonZehnder

Software is eating the world. With digital and technological advances changing and continuing to change the marketing landscape, how do CMOs and marketing teams adjust to these changes? Watch Dick Patton and Rory Finlay of Egon Zehnder interview SAP’s CMO Jonathan Becher about how the landscape has splintered and what strategies marketers need to employ to be successful in this environment.








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