Published February 6, 2014 by IT Business Edge
By Loraine Lawson
Here’s a humbling prediction for IT: By 2018, the CMO’s IT budget could “outstrip” the CIO’s budget, according to Gartner.
And that’s fine with CMOs, who now see marketing as the natural home for Big Data projects, according to a recent Harvard Business Review Blog post written by Jesko Perrey and Matt Ariker of McKinsey & Company.
SAP addresses that communication gap by assigning a Business Information Officer (BIO) for each business unit, including SAP Marketing, according to SAP CMO Jonathan Becher.
“The BIO must understand and translate business strategy into an IT enterprise architecture strategy and help guide technology investments,” Becher is quoted as saying.
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