International Women’s Day: Breaking barriers

b2b marketingPublished March 7, 2014 by B2B Marketing

Being a female marketer in a male-dominated industry can be difficult. Maxine-Laurie Marshall sought advice from female leaders about dealing with the most common barriers stopping women from progressing their careers.

Jonathan Becher, CMO of SAP, believes the lack of females in their twenties with mentors is potentially harming their future career success: “I saw a survey recently of about 1800 modestly to very successful professionals over the age of 40 in California – heavily weighted toward the technology field. In the study, there was a strong correlation between the degree of success and the presence of a mentor in the respondent’s twenties. If I look at women in their twenties who have business mentors compared to men, it seems substantially lower.”

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