Sapphire Now 2014 Aims to Show Off New SAP Structure, Connect Customers

ASUG newsPublished May 15, 2014 by ASUG News

It’s a time of transition at SAP—with the recent turnover in the executive ranks and the cloud taking center stage—and that will be on display at Sapphire Now in Orlando, which is co-located with ASUG’s Annual Conference.

The event formally kicks off on June 3 (with the ASUG Pre-Conference Sessions starting the day before), and in an interview with ASUGNews, SAP CMO Jonathan Becher gives his preview of SAP’s largest North American conference.

The Theme

SAP has pushed the “SAP Cloud Powered by SAP HANA” branding recently, and Becher says that will be reinforced “everywhere you go” at Sapphire Now. He says attendees should expect some “directional announcements” that will shed more light on the where and when of SAP’s goal to move every application to the cloud.

Bill McDermott’s opening keynote on Tuesday morning, which is likely to be his first big public speech as sole CEO, will incorporate SAP cloud acquisitions Ariba and Fieldglass in talking about “the networked economy”: How business networks are coming together via machine-to-machine technologies, the Internet of Things and social networks, as well as the impact on how businesses will operate in the immediate future, Becher says.

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