Why simply the best isn’t always right


Published May 11, 2014 by TNS

Good performance alone cannot crack the complex customer code that governs the strength of your customer relationships and the sustainability of your business.

In today’s highly competitive environment, it is essential to understand which customer experiences really matter, and deliver return on the bottom line.

Download the full report below, with insights into how to out-perform the competition to make a genuine asset of your customer relationships.

“Today’s customers are bypassing existing business models in favor of their unique experience and requirements, especially with instant access to peer reviews, competitor offerings, and pricing. Passivity in customer engagement is dead. If you are not actively engaging your customers by understanding their needs and providing the tools they need when they need them, you are losing,” Jonathan Becher, Chief Marketing Officer, SAP.

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