CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

6-27-2014 10-30-54 AMPublished June 26, 2014 by Leadership by Louis Foong 

In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014.

Becher is credited with turning SAP’s focus to a more human approach. “It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.”

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