Published July 9, 2014 by LexBlog Inc.
Why is it important for CMOs to be influential on Twitter? Per SAP’s CMO Jonathan Becher (@jbecher):
Your level of credibility can improve. As you establish your personal brand, that helps in entrepreneurship or building a business. If you’re a CMO of a large company, you’re in a pretty similar position because you are someone who can articulate the deeper values of a company, including its approach towards innovation, how it is dealing with social or tech change, or how it is handling environmental risks. You’re a leader of the company, and you’re representing the company and how it deals with key issues. And what you end up being able to do is present the company in a more human way because [you’re] a person’s face, not just a logo.
Click here to read the full article