Video: SAP CMO Jonathan Becher @ C2MTL 2014: Creating powerful connections

7-29-2014 11-20-28 AMPublished July 29, 2014 by SAP Youtube Channel/C2MTL

SAP Chief Marketing Officer Jonathan Becher’s keynote from the 2014 Commerce + Creativity conference in Montreal. From a high school graduating class of ten to over 50,000 social connections, Jonathan explains why powerful connections mean more than ego metrics. He also discusses the role of big data and analytics in marketing, and why marketers are going from “mad men to math men.”

Click here to watch the video

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