26 Software CMOs’ Thoughts on Advertising

erpic presencePublished July 9, 2014 by Epic Presence

There is plenty of advertising advice floating around online — so much so that wading through it could take more time than it’s worth. We thought it’d be helpful to instead get thoughts and advice straight from the CMOs of the best-marketed software-development and SaaS companies in the world.

Here are quotes on advertising from 26 current and former heads of marketing at leading software companies. We have included titles for anyone whose title is not precisely Chief Marketing Officer.

We get emotionally involved in stories that describe what it’s like to overcome these opposing forces. The more involved we are in a story, the more likely we will retell it.

The implications for consumer marketing are straightforward. We want consumers to view themselves as protagonists in a story with the brand as a supporting actor.

Jonathan Becher, SAP (source)

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