From the field to the cloud, SAP champions big data as new MVP in sports

8-18-2014 10-17-39 AMPublished August 16, 2014 by ZDNet

SANTA CLARA, CALIF.—The San Francisco 49ers move into a new $1.2 billion home this weekend. But perhaps Levi’s Stadium is the first to be built with a foundation in technology rather than concrete, quipped SAP chief marketing officer Jonathan Becher.

During a media tour at the South Bay arena along with the SAP-sponsored Performance Facility and training center next door on Friday, Becher reflected that when the software giant first started talking with the Niners, SAP wasn’t looking to just pay to slap its name on a building or gate.

“We’re not a beer company. We’re not a car company,” Becher asserted. He clarified that if the team wanted to change how its organization runs and how the team plays on the field, then SAP was game.

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