Grow Your Business By Choosing What To Measure Now

If you want to speed the growth of your business, you can and should guide it by choosing to measure outcomes, not just outputs. Carefully setting up key performance indicators (KPIs) and using them correctly helps you grow time, revenue, and people in ways that contribute most to overall business growth.

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Jonathan Becher, a senior executive of the multinational software company SAP, put it well: “The story of what you become as you grow up is based on the KPIs you choose.” It means measuring outcomes, not outputs.

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