Digital Age Magazine interviewed SAP CDO Jonathan Becher during the 19th SAP Forum İstanbul.
According to Becher, companies have confidence in their ongoing success and think that they will keep their position against change. But a CDO should think ahead of the other executives, reimagine their business and figure out how they can start a new era before their competitors. A CDO should understand the three main steps of digital transformation which are new customer experience, new business model and new value creation. Becher stated that they observe that companies that manage digital transformation wisely focus on two key things: they expand to untouched markets or they find new revenue sources. Becher added that a CDO and CTO should work together for successful digital transformation.
Click here to read the full article (original in Turkish)