Published April 7, 2016 by CloudComputing-Insider (Germany)
The SAP Store is becoming more global: by the end of the year, individuals, start-ups and SMEs from 100 countries (currently 32) will be able to acquire business software there. The store already boasts 1.3 million visitors who have placed more than 10,000 orders. Beyond free-of-charge test versions, the store also offers programs that can easily be expanded via in-app payments. The current offer includes SAP Digital CRM, SAP Lumira (Standard), user-based packages for the SAP HANA Cloud Platform, and E-Learning Offers of the SAP Learning Hub. With PayPal, users at the SAP Store can also acquire partner offers.
Jonathan Becher, Chief Digital Officer at SAP, commented: “We at SAP are changing because the expectations of our clients are changing as well. By this I also mean clients who are not traditionally amongst our core customers – individuals, start-ups, small and medium-sized firms, as well as individual divisions at large firms.”
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