Surviving As A Company Despite Digital Disruption

Published May 4, 2016 by americaeconomia.com (Chile)

When talking to executives of technology giants, most point out that technological disruptions are a reality. During SAP’s Business One Innovation Summit in Orlando, americaeconomia.com interviewed Jonathan Becher, Chief Digital Officer at SAP.

Commented Becher: “Things will change, the question is whether we’re going to wait for the changes or be part of them.” According to Becher, one of the essential factors, next to adapting your business model, is improving user experience. Thus, the main factors of technological innovation will catch the user and, as a result, change the way money can be generated via customers.

Clieck here to read the full article (oiginal in Spanish)

 

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