Published May 19, 2016 by Benzinga
SAP disclosed that it launched SAP Digital Consumer Insight data service, its first data-as-a-service offering. According to the company, it delivers insights that can be purchased affordably and easily. The software firm made the announcement at the 28th annual SAPPHIRE NOW conference.
The company’s Chief Digital Officer and Head of Digital, Jonathan Becher, said, “A wealth of information is available about consumer behavior online but, until now, it was impractical for businesses to get similar information about consumer behavior at physical locations. SAP Digital Consumer Insight allows businesses of every size to benefit from knowing more about consumers at a given location. The insights will allow them to improve their products and services, run better marketing campaigns, scout locations for expansion and even learn more about competitors.”
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