Published May 19, 2016 by TechRepublic
SAP unveiled its first ever data-as-a-service offering Thursday, at the 28th annual SAPPHIRE NOW conference in Orlando, Florida. The service, SAP Digital Consumer Insight, allows customers to purchase readymade big data customer insights from data collected and aggregated by Sybase 365.
“SAP Digital Consumer Insight allows businesses of every size to benefit from knowing more about consumers at a given location. The insights will allow them to improve their products and services, run better marketing campaigns, scout locations for expansion and even learn more about competitors,” said Jonathan Becher, chief digital officer and head of SAP Digital.
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