SAPPHIRE NOW: SAP Launches First Data Offering

Published May 20, 2016 by InsideSAP

With data the primary currency of the digital world, SAP has launched its Digital Consumer Insight data service via service pulls together insights into physical consumer behaviour, based on near-real-time mobile data, as well as details on where consumers are coming from, age groups and gender, comparison with other locations and competitors and the devices they are using. Data is anonymised and aggregated to protect the privacy of individual subscribers.

“A wealth of information is available about consumer behaviour online but, until now, it was impractical for businesses to get similar information about consumer behaviour at physical locations,” said Jonathan Becher, chief digital officer and head of SAP Digital. “SAP Digital Consumer Insight allows businesses of every size to benefit from knowing more about consumers at a given location. The insights will allow them to improve their products and services, run better marketing campaigns, scout locations for expansion and even learn more about competitors.”

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