Data And Apps As A Digital Goldmine

Published May 20, 2016 by Wirtschaftswoche (in Germany, not available online)

At SAPPHIRE NOW 2016, SAP CEO Bill McDermott announced to add digital goods such as marketing and payment data to SAP’s offerings and that customers will be able to download these via the SAP app store. According to McDermott, a turnover of USD 5 billion can be achieved with the new digital services within the foreseeable future.

Jonathan Becher, Chief Digital Officer at SAP, said that Consumer Insights is just a first step. “We are going to considerably expand our digital offering in the coming months,” he stressed.

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