ASUG Briefing: What Is SAP Digital Consumer Insight?

Published May 26, 2016 by Thomas Wailgum, ASUG News

SAP has taken the plunge into the data-as-a-service arena, announcing its first-ever data product that offers location-based consumer information aggregated from the networks of U.S. mobile carriers. The product is called SAP Digital Consumer Insight.

According to Jonathan Becher, chief digital officer at SAP, this is the long-standing question SAP is trying to solve for potential buyers of the data: Why can’t we digitize the physical world in the same way we’ve been able to generate so much insight from the online world?

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