Published May 26, 2016 by Thomas Wailgum, ASUG News
SAP has taken the plunge into the data-as-a-service arena, announcing its first-ever data product that offers location-based consumer information aggregated from the networks of U.S. mobile carriers. The product is called SAP Digital Consumer Insight.
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According to Jonathan Becher, chief digital officer at SAP, this is the long-standing question SAP is trying to solve for potential buyers of the data: Why can’t we digitize the physical world in the same way we’ve been able to generate so much insight from the online world?
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