First of all, wow. As a 22 year digital marketing veteran, I’m in awe of Drew Neisser, founder and CEO of Renegade. He spent the last 5 years of his life interviewing 64 of the brightest brains in marketing today and published my new favorite book on marketing, The CMO’s Periodic Table: A Renegade’s Guide to Marketing. I’m in awe for several reasons. First, because he was able to wrangle each thought leader’s secret sauce from them. Second, because he was able to compile all these brilliant ideas into 7 pillars and formed a tight “periodic table” of marketing. Third, there is zero fluff in this book. And perhaps the best part is that you don’t have to read any of it sequentially. You can grab what you need and keep the book on your desk as a reference guide. Jonathan Becher, SAP’s Chief Digital Officer, is quoted within.
“Lucky for me, I run marketing for a company that specialized in using technology to solve complex business challenges,” says Jonathan Becher (SAP). “For example, I have a mobile dashboard where my leadership team and I have real-time visibility into all parts of our marketing business. We can see what’s working and what isn’t, then redeploy resources and budget as necessary.”
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