Keynote presentation delivered by Jonathan Becher at SAP Forum Bucharest in October 2016
The digital revolution starts from the bottom up. The biggest challenge in adopting and integrating new digital technologies is culture. The reason is that any transformation must be adopted primarily by people of all departments. Organizational culture is what brings success – if the technology is fuel, culture is the engine.
“Culture can not be dictated from above,” says Becher. “It is one of the reasons why our current environment is called a digital revolution. Revolutions start from small, individual contributions, which then create a groundswell of change.”
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