Sharks adding new premium area to SAP Center

Published April 20, 2023 by Sports Business Journal

The Sharks’ new premium project at SAP Center, the Penthouse Lounge, will get underway May 4 and be completed in time for the 2023 NHL season later this year. The Lounge, divvied up into four and six-person theater boxes with a private bar, replaces seven suites and three rows of bowl seats at the top of the arena. “This is part of our strategy to deliver experiences to fans that are not limited to the game of hockey, where it’s as much of a social interaction as it is just viewing the hockey game,” said Sharks President Jonathan Becher. “A modern building has to be designed for many different audiences. And what our building historically had less of is those communal environments. … I would not be surprised if we build more of these in the future.”

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