Imagine you’re sitting on your couch on a Friday night and decide that you want ice cream. Since you don’t have any in your freezer, you order a pint using your mobile device. Your personal fitness tracking device notices your glucose level is high, predicts that you are unlikely to work out for the next…
The buzz around big data is deafening but I believe that much of the conversation has missed the point. Big data is not just a technological challenge; it’s a cultural challenge. Collecting and analyzing data is not enough. We need to start with business outcomes to truly leverage big data. Culture trumping technology was the underlying…