For U.S. retailers, Halloween kicks off the end-of-year holiday spending spree (time to panic: it’s only 54 shopping days until Christmas). Even though Halloween didn’t become a commercial holiday until the early 1900’s, it is now the fifth most profitable holiday for US retailers behind Christmas, Mother’s Day, Valentine’s Day, and Easter. Various reports show…
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Halloween Metrics revisited
By Jonathan Becher on October 31, 2010 in blogging, Business, comics, Culture, measurement missteps, metrics
A year after blogging that Halloween metrics can be scary, there is some good news from the National Retail Federation. The NRF reports that American consumers will spend an average of $66.28 on Halloween in 2010, up from last year’s $56.31 and about the same as 2007 and 2008. Even though Halloween didn’t become a commercial…