The law of small numbers (or hasty generalization) is the tendency to jump to a conclusion without enough evidence. In statistics, it’s called bias from insensitivity to sample size – generalizing from a limited number of events (a sample) selected from a much larger number of events (the population). For example, if a mutual fund…
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Why Do Sandwiches Taste Better When Someone Else Makes Them?
Ever notice that food tastes better when someone else makes it for you? In the fourth annual Food and Drink issue of the NY Times magazine, noted psychologist Daniel Kahneman explains: When you make your own sandwich, you anticipate its taste as you’re working on it. And when you think of a particular food for…