For U.S. retailers, Halloween kicks off the end-of-year holiday spending spree (time to panic: it’s only 54 shopping days until Christmas). Even though Halloween didn’t become a commercial holiday until the early 1900’s, it is now the fifth most profitable holiday for US retailers behind Christmas, Mother’s Day, Valentine’s Day, and Easter. Various reports show…
We are creatures of habit. -OR- Variety is the spice of life. Both are commonly held beliefs which seemingly contradict each other. Which is it? Do we always choose our favorite food/toy/song or do we opt for less-desirable alternatives so we don’t get bored? The answer is yes. When faced with multiple simultaneous options, people…
A year after blogging that Halloween metrics can be scary, there is some good news from the National Retail Federation. The NRF reports that American consumers will spend an average of $66.28 on Halloween in 2010, up from last year’s $56.31 and about the same as 2007 and 2008. Even though Halloween didn’t become a commercial…
Halloween statistics can be scary. According to a survey of 8,526 people conducted by BIGresearch for the National Retail Federation (NRF), consumers spent an average of $56.31 on Halloween in 2009, down 15% from $66.54 last year. The survey blames the economy, citing that nearly a third of consumers said the economy negatively impacted their…