It’s March Madness, Baby! Most readers will recognize this catch-phrase celebrating the annual NCAA men’s college basketball tournament whose opening rounds just concluded. The tournament includes 64 teams organized into four separate regions which play over three long weekends until deciding a champion. Some – including me – believe it’s the most exciting tournament in…
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Do underdogs boost March Madness ratings?
Do you have Florida winning the NCAA tournament? Here in the U.S. we are in the middle of March Madness. Even if you’re not a college basketball fan, you can’t avoid the phenomena: stories of Cinderellas, upsets, and comebacks dominate the media. The NCAA basketball tournament has entered the national consciousness to such a degree…