With more than 114M viewers, Super Bowl XLIX in 2015 was the most-watched broadcast in the U.S. according to Nielsen ratings. The next four Super Bowls had declining ratings, with 2019’s Super Bowl XLII yielding only 98M viewers – the lowest since 2009. The overnight ratings for this year’s Super Bowl suggest the trend was…
With a final score of 43-8, Super Bowl XLVIII was widely considered to be not very super. To give you a sense of how non-competitive the game was, consider these two facts: The Seattle Seahawks spent a Superbowl record 59 minutes, 48 seconds in the lead. In other words, they scored 12 seconds into the game…
After hours of pre-game hype before Super Bowl 2011, I began to wonder “how super is the Super Bowl?” Compared to other sporting events’ championships, it has gained almost mythic proportions – today is known as “Super Bowl Sunday” and by some estimates trails only Thanksgiving as an American food holiday. I don’t hear that kind…