It’s pretty common for people (and Dilbert) to poke fun at Marketing. The jokes typically come in three flavors:
1. Product Marketing and Public Relations often have amusing conversations as we try to describe products in colorful, but believable, ways.
2. Marketing sometimes has to use a little artistic license to get people interested in products that engineers make.
3. And really good Marketing should definitely be an Olympic sport.
These are good for a laugh but one of the best parts of my current job is that we don’t suffer from these delusions.
The danger of not suffering from any marketing delusions is that your marketing becomes dry and boring. The idea is to keep the audience awake — or wake them up — not to put them to sleep.
Even Seth Godin agrees with me…