During the holidays, I had the chance to re-read one of my favorite marketing books: The 22 Immutable Laws of Marketing by Ries and Trout. While many people seem to think that the book is no longer relevant, I was more than a little surprised by how of much of the book I remembered and…
It’s the holiday season and I’m faced with my annual dilemma: How do I thank a small number of employees who have disproportionately supported the company’s and my own success over the last year? For most of my career, I’ve believed non-cash rewards were better than cash. After all, cash gets used for next months’ car…
Despite the fact that only two of my readers have pointed it out, it’s painfully obvious to me that I haven’t posted in two weeks. While two weeks isn’t very long, I pride myself on posting weekly and commited to measuring frequency of posting just a few months ago. The few days off I took for Thanksgiving…