I could care less if you read this blog. Of course, I’m being partly sarcastic and partly ironic when I write that. Since words matter, language purists often point out the phrase ‘I could care less’ is illogical and even an “an ignorant debasement of language”. If you don’t care about something at all, then…
Archive | January, 2015
Banished Words for 2015
For 40 years in a row, the LSSU-Nation folks at Lake Superior State University have been curating a cra-cra list of “Words Banished from the Queen’s English for Misuse, Overuse and General Uselessness”. During last week’s polar vortex, I hacked the entire 800+ word list to understand if the authors should swag for their skill…
The Psychology of Wine Labels
After multiple opportunities to do field research this holiday season, I’ve come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile friend who knows that a bottle of 1787 Château Lafite with the initials Th.J. etched on it sold for more than $150K. However, most of us…