Having been in the technology industry for the last 25 years, I’ve felt the need to be constantly learning just to stay current. When I was a developer, it was programming languages: FORTRAN, Pascal, C, Smalltalk, C++, Java, Perl, Python, Ruby – I could never quite keep up. Over the last few years, I’ve experienced…
Archive | metrics
Five Steps to Walking the Customer Experience Talk
Companies want to deliver an incredible customer experience.They also want to turn a profit, increase market share, and engage their employees. If those goals don’t seem surprising, it’s because they shouldn’t be. Forrester’s latest Customer Experience Index report finds companies that outperform their peers in customer experience are likely to turn customers into repeat customers, and repeat customers…
How Super Is the Super Bowl? 2014 Edition
With a final score of 43-8, Super Bowl XLVIII was widely considered to be not very super. To give you a sense of how non-competitive the game was, consider these two facts: The Seattle Seahawks spent a Superbowl record 59 minutes, 48 seconds in the lead. In other words, they scored 12 seconds into the game…
MBWA 2013 in review
It has become an annual traditional here at MBWA to do a short assessment of how my blog has done in the past year. Unfortunately, most of the available statistics are classic ego metrics but I can usually dig out a few interesting conclusions. In last year’s assessment, I even managed to channel Jay-Z. This…
Surveying Satisfaction in Software
Early in my management career, the HR department sent out a single-question survey which asked how satisfied we were with our jobs on a scale of 0 (very unsatisfied) to 4 (highly satisfied). To my surprise, my group had the lowest average score (2.6) in the company. The HR VP predicted a mass exodus and told…
MBWA 2012 in review
6 1/2 years into my hosted WordPress blog, the only complaint I’ve ever had is the statistics are a bit weak. As someone who ran a Web site analysis company more than a decade ago, it’s always been surprising to me that all of the reports are based on page views. However, the statistics have significantly improved…
The Health Halo Effect: Counteracting Candy with Diet Soda
On weekends I enjoy long hikes in the hills around my house. It relaxes me after the work week and my mind wanders to new ideas. Of course, it’s also good for my health. Mostly. Lately I’ve noticed a disturbing trend. I often go to lunch with my hiking companions after a few hours on the trail…
Home Field Advantage
Most sports fans know home teams have an advantage over visiting teams even though they have never seen any hard facts which prove it. While fans believe in the home field advantage, they hotly debate the reason for its existence. Over the years, I’ve heard a variety of explanations from not having to travel, to…
Bad Is Stronger Than Good
What Have I Read Lately (WHIRL)? I’ve just read the 48-page survey article entitled ‘Bad Is Stronger Than Good’: The greater power of bad events over good ones is found in everyday events, major life events, close relationship outcomes, social network patterns, interpersonal interactions, and learning processes. Bad emotions, bad parents, and bad feedback have…
Tabulating Taboos
What percentage of people wash their hands after going to the restroom? This is a difficult question to answer accurately. Surveys are unreliable because people are not likely to be truthful about behavior that is considered socially unacceptable. Surveys under-report the true percentage. Even if it is difficult, estimating the percentage of people who engage…