Published June 4, 2014 by the Economist
AT A Montreal business conference last week called C2MTL, participants were encouraged to put on a blindfold, slip into a dry pool filled with plastic balls, and, over loudish dance music, seek solutions with strangers to challenges ranging from cutting youth unemployment to making business ventures involving sex more respectable. Abigail Posner, Google’s head of strategy and a C2MTL speaker, says that her experience in the brainstorming pool was “funky” enough to lift her and others’ inhibitions and the ideas produced were better for it. Put on by advertising agency Sid Lee and Cirque du Soleil, both based in Montreal, C2MTL bills itself as a business conference “somewhere between genius and insanity”.
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