One of the things I love about my job is the unbridled passion of our fans. I’m continuously in awe of the many ways people express their love for the San Jose Sharks. When was the last time someone tattooed the logo of a technology company or bank on their body? Being a supporter of…
Research shows that businesses with more diverse workforces perform better financially and are more innovative. Similarly, diversity and inclusion is good for the business of sports. The more that sports teams embrace the diversity of the community they are in, the more likely their fans will embrace them back. The National Hockey League (NHL) uses the international reach of the…