When you ask someone to do something, be sure to include the statement that they are free to choose to do it or not. Adding this phrase doubles the likelihood they will do it. It’s an example of disruptive persuasion. Davis and Knowles demonstrated another simple persuasion method which they dubbed the disrupt-then-reframe technique. In…
What would get people to reuse their towels in hotel rooms? The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they are told that everyone else is doing it. This variant of the ‘keeping up with the Joneses’ effect seems…
Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month. The most common way to reduce these losses is to take customers’ credit card information at the time of…