Tag Archives | persuasion

Positive Persuasion through Peer Pressure

What would get people to reuse their towels in hotel rooms? The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they are told that everyone else is doing it. This variant of the ‘keeping up with the Joneses’ effect seems…

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Persuading People to Keep Appointments

Have you ever made dinner reservations at multiple restaurants and then forgotten to cancel the ones that you didn’t use? While multiple reservations might be convenient for diners, no-shows cost restaurants thousands of dollars per month. The most common way to reduce these losses is to take customers’ credit card information at the time of…

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