Archive | decision support

The Availability Heuristic Impacts Decision Making

The availability heuristic is a cognitive bias which describes our tendency to use information that comes to mind quickly when making decisions. If we think of something quickly (i.e., it’s more available to our memory), we assume it’s a more frequent and more probable event. If we have a harder time thinking of something (less…

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The Firewood Fallacy

Whenever an expert makes a claim they cannot support with data, I’m reminded of the firewood fallacy. Firewood fallacy is a term I coined earlier in my career after being frustrated by how many organizations suffer from group think. Decisions are often made based on institutional knowledge or hearsay, rather than independent research or data….

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Bias For Action

I have a bias for action. When a problem crops up, I quickly gather information and compare potential solutions. I use decisions-making tools to avoid paralysis by analysis. To no surprise to anyone who has worked with me before, I want to do something. My bias for action can be a strength when others are…

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The Myth of the Seven-Eleven Rule

Ever heard about the Seven-Eleven Rule? Neither had I. The seven-eleven rule is based on the belief that people make eleven decisions about a person in the first seven seconds after meeting them. Apparently, the eleven conclusions you make are the following: Education Level Economic Level Perceived Credibility, Believability, Competence and Honesty Trustworthiness Level of…

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