Archive | decision support

The Myth of the Seven-Eleven Rule

Ever heard about the Seven-Eleven Rule? Neither had I. The seven-eleven rule is based on the belief that people make eleven decisions about a person in the first seven seconds after meeting them. Apparently, the eleven conclusions you make are the following: Education Level Economic Level Perceived Credibility, Believability, Competence and Honesty Trustworthiness Level of…

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How to Make Better Decisions

I always ask aspiring business people: How do you beat Bobby Fischer, the renowned chess champion of the 1970’s? The Answer: Play him at anything but chess. This excerpt is from the second chapter of Seymour Schulich’s book, Get Smarter: Life and Business Lessons. Schulich is a self-made billionaire and one of Canada’s greatest philanthropists, having…

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Swarm Intelligence

Q: What do the Southwest Airlines boarding process and the video game Halo have in common?A: They both rely on swarm intelligence to improve their experience. Swarm intelligence describes the behavior of a population of simple agents whose aggregate behavior exhibits intelligence unknown to the individual agents. Groups exhibiting swarm intelligence have no central leader…

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Decision Quicksand

Why are unimportant decisions so hard for people to make? The conventional wisdom is people don’t make decisions due to the fear of being wrong. However, in “Decision Quicksand: When Trivial Choices Suck Us In,” research suggests excessive information and extraneous choices trick our brains into thinking a decision is more complicated than it really…

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