There’s no doubt the headline stories for the Golden State Warriors this season have been the all-time best 73 wins in a single season and the almost-unimaginable 402 3-pointers for Stephen Curry. Much of the press frenzy has focused on the pursuit of the Chicago Bulls’ 72-win record. The Warriors opened the season with a…
Archive | big data
Do underdogs boost March Madness ratings?
Do you have Florida winning the NCAA tournament? Here in the U.S. we are in the middle of March Madness. Even if you’re not a college basketball fan, you can’t avoid the phenomena: stories of Cinderellas, upsets, and comebacks dominate the media. The NCAA basketball tournament has entered the national consciousness to such a degree…
Extreme Customer Experience: Making the ‘Segment of One’ a Reality
Imagine you’re sitting on your couch on a Friday night and decide that you want ice cream. Since you don’t have any in your freezer, you order a pint using your mobile device. Your personal fitness tracking device notices your glucose level is high, predicts that you are unlikely to work out for the next…
Thinking About Big Data? Go For Big Outcomes Instead
The buzz around big data is deafening but I believe that much of the conversation has missed the point. Big data is not just a technological challenge; it’s a cultural challenge. Collecting and analyzing data is not enough. We need to start with business outcomes to truly leverage big data. Culture trumping technology was the underlying…