It’s pretty common for people (and Dilbert) to poke fun at Marketing. The jokes typically come in three flavors: 1. Product Marketing and Public Relations often have amusing conversations as we try to describe products in colorful, but believable, ways. 2. Marketing sometimes has to use a little artistic license to get people interested in…
On the heels of writing about prioritizing by what’s urgent rather than important, an article in Management-Issues reminds me we also have to worry about prioritization based on who yells the loudest. The article quotes a U.C. Berkeley study which showed outspoken people were judged as possessing higher levels of general intelligence, regardless of their…
While they don’t compare to Savage Chickens, high tech product marketers are apt to use dense prose with a plethora of technical jargon directed at experts. As a result, I’ve asked my team to pay special attention to being “simple and clear” in their communication. As Blaise Pascal allegedly quipped, “I apologize in advance for the…
As I’m done bashing MBOs (for now), I might as well revisit my long-standing concern with the ubiquitous red/yellow/green traffic light metaphor. While the metaphor is intended as a simple summary of performance (green = good, red = not good), for most business situations three levels of performance are not enough to truly judge results….
A few of my favorite quotes about performance management: Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzŭ c. 490 BC, Chinese military strategist Management is doing things right; leadership is doing the right things. Peter F. Drucker, American Management Guru The essence of competitiveness…
As I have in previous years, I had planned to catalog 2009 predictions for the BI and performance management markets to get a sense of how the general consensus might be changing. The new year is nearly a month old and, since I’ve made almost no progress, I was pleased to discover that Timo Elliott beat me to…
On Friday, a colleague in another division asked me “How do you measure the effectiveness of analysts relations?” It’s an unanswerable question we’ve all been asked 1000 times about a wide variety of topics (even a marine terminal gate). As I said then, every time someone asks you to show them the measures, be sure to…
An article in Industrial Market Trends alerted me to the Goldense Group 2008 Product Development Metrics Survey of the top 10 R&D metrics used by industry: R&D spending as a percentage of sales (77 percent); Total patents filed/pending/awarded/rejected (61 percent); Total R&D headcount (59 percent) Current-year percentage sales due to new products released in the past six…
Over at Slate, Zachary Meisel and Jesse Pines have a sensationalist article entitled Waiting Doom that describes how hospitals are killing emergency room patients. They claim Esmin Green’s death was caused by the length of time she waited in the E.R. which they blame on the hospital practice of boarding inpatients. In their words, Despite increasing evidence that crowded E.R.s can…
Recently, I was talking to this friend of mine (don’t you love stories that start this way?) who told me there’s an edict in her very-large-company that every executive should have an internal blog. The blog would serve as a way of explaining each executive’s departmental priorities, provide visibility to important issues that would benefit…