Archive | communication

What I Learned From The Platypus

Throughout my career, I’ve relied on story telling to reinforce abstract concepts or make announcements more memorable. Whether it’s oxen, elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. I’ve always want to tell a story which involved a platypus but I never really had a good rationale….

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Four Oxen and the Lion

During my career I’ve often used animal stories to help illustrate specific points, reinforce behaviors, or to provide colorful rallying cries. Whether it’s elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. The heart of good communication is repetition. When I originally introduced the story of the…

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