When you ask someone to do something, be sure to include the statement that they are free to choose to do it or not. Adding this phrase doubles the likelihood they will do it. It’s an example of disruptive persuasion. Davis and Knowles demonstrated another simple persuasion method which they dubbed the disrupt-then-reframe technique. In…
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The ‘But You Are Free’ Effect
When you ask someone to do something, be sure to include the statement that they are free to choose to do it or not. Adding this phrase doubles the likelihood they will do it. A detailed analysis of more than 22K subjects in 42 separate psychology studies demonstrates this startling result. The simple act of…