If branding is the art of differentiation, blanding might be the science of imitation. We’re witnessing the blanding of brands. Blanding, a term coined in 2018, happens when a challenger brand drafts on the brand recognition of a larger and more established competitor by using similar brand identification (fonts, colors, imagery). Blanding was popularized by…
We sensationalize innovation as moments of eureka leading to novel ideas but most innovation comes from exploring the adjacent possible. The concept of the adjacent possible originates from Stuart Kauffman’ work on biological evolution. Kauffman’s theory is biological systems morph into more complex systems by taking small, incremental steps rather than extreme jumps or more…
We are all faced with a series of great opportunities – brilliantly disguised as insoluble problems. February 16 is the anniversary of the death of John William Gardner, the author of that quote. Gardner was Secretary of Health, Education, and Welfare in the late 1960’s, founder of two influential U.S. organizations (Common Cause and Independent…
What was the first fast food company?What was the first credit card company? Most people probably don’t know the correct answers are White Castle and Diners’ Club. While both companies still exist, they now have relatively small share in what has turned out to be very large markets. As I’ve previously argued, the benefits of first mover…
The Merriam-Webster online dictionary defines “diversity” as follows: 1: the condition of having or being composed of differing elements : variety; especially : the inclusion of different types of people (as people of different races or cultures) in a group or organization <programs intended to promote diversity in schools> 2: an instance of being composed of differing elements or qualities: an instance of being diverse <a diversity of opinion>. However,…
An article in Industrial Market Trends alerted me to the Goldense Group 2008 Product Development Metrics Survey of the top 10 R&D metrics used by industry: R&D spending as a percentage of sales (77 percent); Total patents filed/pending/awarded/rejected (61 percent); Total R&D headcount (59 percent) Current-year percentage sales due to new products released in the past six…