Archive | innovation

The Blanding of Brands

If branding is the art of differentiation, blanding might be the science of imitation. We’re witnessing the blanding of brands. Blanding, a term coined in 2018, happens when a challenger brand drafts on the brand recognition of a larger and more established competitor by using similar brand identification (fonts, colors, imagery). Blanding was popularized by…

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Exploring the Adjacent Possible

We sensationalize innovation as moments of eureka leading to novel ideas but most innovation comes from exploring the adjacent possible. The concept of the adjacent possible originates from Stuart Kauffman’ work on biological evolution. Kauffman’s theory is biological systems morph into more complex systems by taking small, incremental steps rather than extreme jumps or more…

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