Tag Archives | metrics

Most Popular Blogs

“Which blogs are the most popular?” It’s a question I’ve started hearing again lately, especially as many of my work colleagues have begun experimenting with social media. This is an unanswerable measurement question, just like for analyst relations or marine terminal gates. To try to answer the question, many people cite Technorati’s Top Blogs (original link…

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Smooth-sailing Fallacy

In a McKinsey Quarterly article entitled “Management lessons from the financial crisis,” UCLA business professor Richard Rumelt coins the term smooth-sailing fallacy: This smooth-sailing fallacy arises when we mistake a measure for reality. Competent management always looks deeper than the numbers, deeper than the current measures. Incompetent management just focuses on the metrics, on the body…

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Lawn Activities, Yard Outcomes

Performance management continuously invades my personal life, whether it’s on airplanes, during mentoring, or at Thanksgiving dinner. Here’s another example: Not long after I moved into my previous house, a friendly neighbor came over to welcome me to the block. Amid advice on local stores and restaurants, he pointed out that my front lawn wasn’t…

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What’s Missing from your Scorecard?

In a short, but insightful, piece called ‘What’s Missing from Your Scorecard?’ Mark Graham Brown suggests eight categories of metrics which should be better represented on a balanced scorecard: Customer aggravation External factors Employee satisfaction Brand image Customer attractiveness and relationships Communication effectiveness Employee health and safety Ethics Mark’s issue with employee satisfaction is most companies measure…

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Fun with tenure metrics

At last week’s meeting of the CMO Community, a representative of the executive search consulting firm Spencer Stuart mentioned that the average tenure for Chief Marketing Officers at U.S. companies is 28 months, up five months from 2006. Great news, I thought, given my current role. However, remembering the earlier confusion on CFO tenure, I decided to do some fact…

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Eliminate Management By Objectives

I’m deep into the annual review cycle and struggling with not-so-SMART objectives for employees that I inherited during the year.  The frustration is acute enough that it makes me want to channel Deming and eliminate management by objectives. For those who may not remember, Deming is best known for his work in the 1950’s during which he taught…

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