It’s pretty common for people (and Dilbert) to poke fun at Marketing. The jokes typically come in three flavors: 1. Product Marketing and Public Relations often have amusing conversations as we try to describe products in colorful, but believable, ways. 2. Marketing sometimes has to use a little artistic license to get people interested in…
At last week’s meeting of the CMO Community, a representative of the executive search consulting firm Spencer Stuart mentioned that the average tenure for Chief Marketing Officers at U.S. companies is 28 months, up five months from 2006. Great news, I thought, given my current role. However, remembering the earlier confusion on CFO tenure, I decided to do some fact…
On the heels of writing about prioritizing by what’s urgent rather than important, an article in Management-Issues reminds me we also have to worry about prioritization based on who yells the loudest. The article quotes a U.C. Berkeley study which showed outspoken people were judged as possessing higher levels of general intelligence, regardless of their…
Long-time readers know I recommend creating an alignment-focused organization as the fundamental way to improve performance. As I’ve said in many publications (BPM Magazine, Information Management, CxO magazine), To do so, organizations must motivate their employees with integrated and cascaded objectives, manage priorities based on impacts rather than perceived urgency, monitor progress towards outcomes, and…
One part writer’s block and two parts schedule overload means I don’t have time to write an original post. Speedlinking to the rescue: Over at ‘I Help You Blog’, Philip suggests 101 Great Posting Ideas That Will Make Your Blog Sizzle. My personal favorite is #101: Create a post with a 101 ideas. In a relatively…